
Feburary 2024
Aston Martin DB12
Aston Martin Los Angeles asked us to take the DB12 on a romantic odyssey along the Pacific Coast Highway to celebrate Valentine’s Day. The shoot transitioned from the thrill of the open road to the intimate luxury of a romantic arrival, complete with bespoke floral accents within the cabin. This campaign successfully positioned the dealership’s flagship grand tourer as the ultimate vessel for life’s most celebrated personal moments.
Seasonal storytelling like this creates a "reason to buy" now, giving the dealership a timely and elegant hook for their client base. By focusing on the romantic "getaway" aspect, we marketed the car as a facilitator of experiences and memories rather than just a machine. The attention to detail, specifically the rose petals and interior shots, highlights the bespoke craftsmanship of the DB12. Appealing to customers who value interior luxury as much as exterior performance.





















