December 2025
Lamborghini on ice
Set against the frozen peaks of Courchevel in mid-winter, we captured the raw power of the Lamborghini Urus and Huracán Sterrato navigating the challenging terrains of the French Alps. This project was specifically designed to champion the "She Is Lamborghini" movement, showcasing the confidence and precision of women drivers behind the wheel in extreme conditions. Through a combination of FPV drone footage and high-contrast photography, we transformed the snowy landscape into a stage for feminine empowerment and mechanical dominance.
By capturing the vehicles on ice and snow, we highlighted the superior all-terrain engineering of the newer models, shifting the brand narrative from "city supercar" to "limitless adventurer." The focus on women drivers allows the brand to speak directly to a rapidly growing demographic of female UHNWIs, positioning Lamborghini as a brand that rewards boldness regardless of gender. Our use of FPV video provided a high energy, immersive perspective of the "ice drive," creating the kind of shareable, high-impact content that drives massive engagement within the lifestyle and automotive luxury sectors.
